Today, we live in a world which has taken a paradigm shift in a short span of a few decades and the media, as a catalyst, has assumed a highly significant role in molding public opinion. The world has become a global village where no one can live in isolation. The New World Information & Communication Order (NWICO) has forced governments around the world to take necessary steps to cope with the rapidly changing environment.
We accept this challenge and work with dedication and devotion to adapt to the new trends in the field of Mass-communication. Our aim is to provide accurate information to the public, create awareness among the public and inculcate in them the qualities of self-respect, tolerance, truthfulness, honesty and hard work to make our country particularly the province of Khyber Pakhtunkhwa a Model.
The new advancement in the media also provide us an opportunity to effectively project the policies, programs and strengths of the government and restore the confidence of public on democratic system, government institutions to achieve the goal of a strong and stable society based on meritocracy, social justice, free from all sorts of exploitation, corruption by ensuring equal opportunities of development and prosperity for all irrespective of their states in the society as envisioned by our Religion Islam.